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Ship john WEb design
MY ROLE
UI UX DESIGNER, RESEARCHER
UNDERSTANDING THE USER
We sought to understand the issues faced by users with the current website. In order to achieve this we conducted an unmoderated usability study. Participants were found using instagram ( they Followed Ship John). There were 25 participants.
USER RESEARCH FINDINGS
Navigation can be a pain point if it is is not clear,straightforward and intuitive.
Payment must be laid out in a clear way that allows different streamlined payment options such as paypal, apple pay, shop pay etc.
For the Wills Jacket, the ordering process is tricky because they are on back order through 2024.
DESIGN PROCESS
SKETCHING
DIGITAL WIREFRAMING AND PROTOTYPING (ADOBE XD)
USER TESTING AND REFINING THE DESIGN
VERSION 1
VERSION 2
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